Development status and countermeasures of Xinjiang wine brand based on SWOT-PEST analysis

Development status and countermeasures of Xinjiang wine brand based on SWOT-PEST analysis

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Xinjiang is an important wine producing region in China.It Circle Pendant With Birthstone Beads Necklace Premium Box has a long history of wine development, distinct product characteristics, and has formed a certain industrial scale.However, Xinjiang wine also faces problems such as low regional visibility, insufficient brand promotion, and poor product sales.The advantages, disadvantages, opportunities and Candle Holder threats of Xinjiang wine brand construction were analyzed by the SWOT-PEST method from the aspects of politics, economy, society and technology, and it was proposed to accelerate the construction of Xinjiang wine brand by means of enriching brand connotation, improving industrial chain, building comprehensive service platform and strengthening publicity.